GENERATE EMOTIONS
Facts alone are not sufficient to persuade.
To make your speech memorable, to make people take action you have to generate emotions.
NEUROSCIENCE
Recent neuroscience’s experiments demonstrate that the limbic system, the center of our emotions’ memory and habits, also called the subconscious mind, controls 95% of our behavior.
When you take an instinctive or emotional decision, the neocortex can fool you by generating a rational explanation afterwards.
Most of the time we buy on emotions and justify with facts.
“Emotion leads to action while reason leads to conclusions.”
Donald Calne (1936 – ), Canadian Neurologist
STORYTELLING
Stories are one of the most effective way in which we communicate our view of reality to others.
Incorporating a story into your presentation makes it:
- memorable
- easily shared
- inspire action
Analogies, anecdotes, parables, fables, metaphors, quotations and idioms are all storytelling methods for imparting wisdom or making a point.
Good stories create an experience in images that evokes an emotional response.
Learn how to generate emotions in your speech with storytelling techniques.
